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Apple Event: September keynote (“Surprise and Shine”)
- When
- , 19:00
- Where
- Cupertino, California (online keynote)
- Category
- Tech
- Official page
- apple.com (opens in a new tab)
my take
10:00 in Cupertino is 19:00 here, so it lands right after work. Watch the stream rather than the liveblogs: Apple's own demos are tighter than any recap.
about the event
Apple's autumn keynote, streamed worldwide from Apple Park in Cupertino. It starts at 10:00 California time, which is 19:00 in Luxembourg, and Apple's tagline for it is “Surprise and shine.” Historically this is the stage for the year's new iPhone and Apple Watch. No registration is needed to watch the Apple keynote livestream at apple.com or in the Apple TV app; Apple does not announce the running time in advance.
What next
This weekend →What's on in October 2026 →
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